Founding of Jagermesister
The Jagermeister was first founded by Wilhelm Mast in 1878. The herbal liquor formula however was developed in 1934. The product was first introduced throughout the German marketplace in 1935. Interestingly, the original purpose was as a medicine to cure digestive problems and incessant coughing. Throughout Germany, Jagermeister is still considered to be a digestif and many German households retain it for purposes and refer to it as "liver-glue" or Leberkleber.
In the year 1970, Jagermeister was first exported to the United States along with 60 other countries. The liqueur became very popular by the innovative efforts of Sidney Frank. Today, the liqueur is extremely popular as an alcoholic shot. Jagermeister is served very cold as a shooter in many American bars today.
In the year 1970, Jagermeister was first exported to the United States along with 60 other countries. The liqueur became very popular by the innovative efforts of Sidney Frank. Today, the liqueur is extremely popular as an alcoholic shot. Jagermeister is served very cold as a shooter in many American bars today.
Brief Background
Jagermeister in German literally means "master hunter". This is derived from combing hunter or Jager with master or Meister. The famous Jagermeister logo is the prominent head head of a stag with a a radiant cross between the stag's antlers. The story is referenced from Saint Hubert. On the end of the Jagermeister label is a poem by Otto von Riesenthal published in 1848 which reads as follows:
Das ist des Jägers Ehrenschild,
daß er beschützt und hegt sein Wild,
weidmännisch jagt,
wie sich's gehört,
den Schöpfer im Geschöpfe ehrt.
This Poem translated In English is as follows:
This is the hunter's badge of honour,
that he protect and nourish his game,
hunt sportingly, as is proper,
and honour the Creator in the creature.
Preserving the rhyme and meter, the poem is translated as:
This is the hunter's badge of glory:
That he protects and tends his quarry,
Hunts with honour, as is due,
And through the beast to God is true.
Das ist des Jägers Ehrenschild,
daß er beschützt und hegt sein Wild,
weidmännisch jagt,
wie sich's gehört,
den Schöpfer im Geschöpfe ehrt.
This Poem translated In English is as follows:
This is the hunter's badge of honour,
that he protect and nourish his game,
hunt sportingly, as is proper,
and honour the Creator in the creature.
Preserving the rhyme and meter, the poem is translated as:
This is the hunter's badge of glory:
That he protects and tends his quarry,
Hunts with honour, as is due,
And through the beast to God is true.
Logo
The logo comes from Jagermeister's original roots as the beverage of the hunter. The deer represents the hunt and the shining cross in between the antlers is a tribute to Saint Hubert the patron saint of hunters. The company also chooses to use a green bottle to represent the color of the forest.
Friday, November 20, 2009
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